Social media platforms are the general name of the platforms on the internet where companies, brands or individuals can express themselves to their target audiences as they wish. Considering this definition, the reasons why social media are used so much can be easily understood. People or brands can easily reach their target audience without paying a relative fee on social media. More importantly, he can share his perception, style and thoughts with people.
In addition, brands get the freedom to choose social media platforms that best reflect what they want to say. If he wants to promote through photos, he can choose Instagram, if he wants to reflect only with videos, he can choose Youtube, LinkedIn to be completely corporate, or Snapchat for entertainment, and Facebook for all of them.
Social media makes a difference to traditional media such as television, newspapers and movies in terms of preferability. Because;
Social media platforms, which are more accessible than these channels, are suitable for everyone to use. In the traditional media, which is under control, the messages cannot be changed after they appear, but it is possible to instantly intervene in the comments on the social media. Social media is free in this sense. One of the biggest reasons for being preferred is this freedom of expression it offers.